Strategy &
Brand Identity
Brand positioning, guidelines, naming architecture and visual identity systems.
↗Independent design agency / Mersin
Tailoring strategic identities and high-precision physical & digital brand systems.
Explore selected work ↗01 / Solutions
Brand positioning, guidelines, naming architecture and visual identity systems.
↗UI/UX, web architecture, design systems and high-performance digital platforms.
↗Production management, editorial systems, packaging and corporate collateral.
↗Signage, wayfinding, architectural graphics and physical brand environments.
↗02 / Selected work

03 / Process
Taking measurements before making decisions. We define the business problem, audience, positioning, architecture and operational requirements.
Tailoring the system. Concepts become disciplined design languages, tested across every relevant touchpoint and refined until they perform.
Fitting and execution. We manage production, quality control, suppliers, specifications and final handover so the system survives beyond the presentation.
Our principle
Good design looks considered. Great design is considered at every step.
04 / Founder
Founder / Art Director
Şafak Işık has worked freelance since his university years, building experience across different disciplines and corporate environments. He now leads his own design studio, focusing on branding and visual communication.
Focus
Brand identity / Graphic design / Web design / Logo design / Illustration
Tools
Illustrator / Photoshop
05 / Insights
06 / Contact
Reach us
info@dik4gen.com ↗For projects, collaborations and studio enquiries, send us a brief and we’ll get back to you.
Location / Yenişehir, Mersin